Genealogy blogger Dee wrote an interesting post in her “Ancestrally Challenged” blog on Tuesday, 17 May 2011, entitled, “How to Rock as a Genealogy Lecturer.” This post is written from the perspective of a member of the audience of genealogy lectures, and tells exactly what she wants and expects from lecturers.
I would recommend that all genealogy lecturers read this post fully several times, take it to heart, and adjust your presentations. Dee’s post is typical of comments I have heard from other audience members at genealogy meetings and conferences, as well as meetings and conferences in other industries. I worked in the audio-visual field in Washington, D. C., for ten years, specifically in the field of conferences, and have had opportunity to participate behind the scenes in many conferences at the Convention Center, large conference hotels, and the National Press Club. No matter the industry or subject matter, how presenters present is crucial to the success of their mission, whether sales, persuasion, or education.
Dee’s suggestions can be summed up by her headings:
- Know Your Stuff
- Give Me What I Came For
- Keep Your Promises
- Don’t Read from the Syllabus
- Strike a Balance
- Make Time for Questions
I would recommend that all lecturers, myself included, make the conscious effort to heed these suggestions. By doing so, we will provide our audiences with exactly what they want. This will benefit both the lecturer–a good reputation is crucial to being offered more and better-paying speaking jobs–and the audience–who will be better educated by having higher quality lecturers available.
After all, as professionals, it is not our job to tell the customers what they want, but to listen to them, understand what they want, and provide it.