This post has been inspired by Thomas Macentee’s 2012 update to the 2011 “Genea-Opportunities” series of blog posts. Longtime readers may recognize that it was this discussion that originally led to the birth of this blog in its current incarnation. The first topic Thomas has proposed for this week is “Genealogy Blogging – For Fun or Profit?”
I previously discussed the reasons for my own blogging in a post entitled, aptly enough, “Why do I blog? Why do you blog?” The reasons I expressed in that post remain relevant for me, but now I would also like to discuss the general nature of blogging as a professional genealogist.
There are a number of professional genealogists who have been blogging for many years. These blogs have different focuses and their own unique strengths and weaknesses–as do most blogs of any kind. But these blogs are also among some of the most read and recognizable blogs in genealogy.
In the past year or so, I have seen quite a few professional genealogists begin blogging. Part of this, I believe, is due to the “social media” mantra that is prevalent throughout every part of our lives in the 21st century. Businesses–especially small businesses–are expected to have a social media presence.
Unfortunately quite a few of these blogs are not born out of passion. And so they do not develop a voice. The writing is sporadic and doesn’t really say anything special. In other words, it is content marketing–without the content.
This blog has developed to have two main purposes: (1) to discuss important subjects in professional genealogy; and (2) to help educate genealogists toward performing professional-level research, even if genealogy for them is “just a hobby.”
Notice that I did not include a purpose (3) to help “drum up business.” Simply stated, I do not expect to bring in research clients through this blog. It has occasionally happened, but that is not among my reasons for writing. I write because I am passionate about it–I am passionate about genealogy and passionate about writing.
For my fellow professional genealogists, I would offer this advice: If you would not otherwise have any interest in blogging, do not do so just because someone says you should. You do need a website to compete in the online world, but that website does not need to have a lackluster blog. Your blog should be how you communicate your thoughts to the world. It should mean something to you, first and foremost. Write because you feel you have to do so, not because someone else says you have to do so.
Blogs can certainly be a source of income–through affiliate marketing (i.e. advertising) or through promoting your lectures or publications. I have been known to do both of these on occasion. But the revenue generated through these means is not much.
What do my fellow professional genealogists think?
 Thomas MacEntee, “GENEA-OPPORTUNITIES – 2012 UPDATE,” Geneabloggers blog, posted 9 July 2012 (http://www.geneabloggers.com : accessed 9 July 2012). Thomas MacEntee, “GENEA-OPPORTUNITIES (LET’S MAKE LOTS OF MONEY),” Geneabloggers blog, posted 18 April 2011.
If you would like to cite this post:
Michael Hait, CG, “Genealogy blogging for fun and profit,”Planting the Seeds: Genealogy as a Profession blog, posted 9 July 2012 (http://michaelhait.wordpress.com : accessed [access date]). [Please also feel free to include a hyperlink to the specific article if you are citing this post in an online forum.]