How do potential clients find your website?

Since I started conducting research for clients over five years ago, I can trace most of my clients back to my website. This has, without a doubt, been my number one marketing tool.

But how do potential clients find my website? One way to check is by using the website’s analytics to identify incoming links. I will explore the analytics in another post.

First I would like to discuss another way to assess your website marketing. This is so simple that many people might not think to do it: use Google (or your favorite search engine) to search for your web address.

When I do a Google search for “haitfamilyresearch.com” (including the quotes), Google returns “about 940 results.” This does unfortunately include some spam and other undesirable sites that contain links out of any meaningful context. However, the search results also contain the following links to various areas of my website (in order of the results):

This is just a small sample of the pages that contain the words “haitfamilyresearch.com” There were also several results that led to individual articles written in my “National African American Genealogy” and “Baltimore Genealogy & History” columns for Examiner.com, posts on this blog, additional reviews of various books that I have written, and, because I include my web address in my email signature, several hundred archived posts on various genealogy-related mailing lists and message boards.

Please note that this search will not return all of the sites that link to my site. This search only reports those sites that actually contain the words “haitfamilyresearch.com.” There is another way to search for sites that link directly to a particular website using Google. I will discuss this in a future column.

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2 responses to this post.

  1. Great article. gives me something to think about.

    Reply

  2. [...] an earlier post I discussed the results of a Google search for the title of my website. Try Googling [...]

    Reply

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